I WON GOLD AT THE PROMAx UK AWARDS
I won a gold muse for my advertising campaign i created for the Homeless World Cup. I wanted to create a social media buzz by using as many different platforms as i could to promote the Charity. I based my whole campaign on the core idea: 'Join The Game' - which then led me onto retro computer games - everyone loves a bit of snake!
"Come up with a grass roots campaign using the Lace Up idea to raise money and awareness for the Homeless World Cup.You will need to make these Homeless world cup laces as iconic as some of the other charity statements.In particular you will need to find a way to create a buzz in social media and capture young peoples imagination about how they can help and become a fan of the Homeless World Cup."